THE LEGEND OF OUR LOGO
In Africa, the baobab tree is considered sacred, there are many myths and legends of its origin. One of those legend is about the god Thora who didn`t like the baobab in his garden, and so he threw it down where it landed on earth – upside down yet still growing. Another story is that the gods became so angry by the beautiful baobab`s conceit that they turned it upside down to teach it a lesson. In time, the tree became stronger and continued to grow extending his trunk and roots in his relentless pursuit of self.
The baobab tree could grow up to 25m tall, it has deep roots to enable it to find water underground and it stores water in its trunk during rainy months to sustain itself through the drought season. Its appearance is rather extraordinary, which looks like its roots are growing on the top of the tree, therefore it is also known as upside-down tree.
The growth of the tree is slow and it could live up to thousands of years. As the tree has many uses, such as shelter to animals, its trunk could be made into blankets and its fruit to be eaten and its leaves has therapeutic uses etc., therefore it is highly respected among the communities. It symbolizes strength, kindness, modest and giving.
The founder of the company was fascinated by the inspiring stories about the tree that he decided to use the baobab tree as the logo of AMIGU.